Whenever you feel that the energy of the people in your organization is low, that they settled in a routine, that things go well, but without drive, it is time for revisiting your vision.
In our view, a good vision should consist of three parts: a purpose, an ambition and a philosophy.
The purpose should answer the question “why”, to the employees of the company and to its customers. Why should they get out of bed in the morning and come to work? Why would anybody buy your product. The purpose should give you identity, meaning and a sense of self. Increasingly, it should encompass a larger view of the world and a stronger link to the community, as both customers and key talents are more and more sensitive to it and look for one I their employer or supplier.
The ambition should chart a desired territory, describe where you want to go, give you something to shoot for. It should be bold, just possible and, well, ambitious.
The philosophy is what glues your organization together. It should put together the values that make you unique and that have the biggest impact in your ability to deliver on your purpose and your ambition. It should also translate them into operating principles and norms, and should be the guiding philosophy in the way you build your systems and processes. The reason why so many companies have values that people are cynical about is because they never get translated in what the company actually does.
We can help you shape all three elements, and we can help you make sure that they become alive and work together in harmony. We know because we have done it to many before you.