Cosmin Alexandru co-founded in 1992 one of the first market research companies in Romania. He grew it till 1996, when all shareholders agree to sell it to the GfK Group, one of the top five market research organizations in the world. He continued to run GfK Romania and successfully managed the cultural transition form an entrepreneurial entity to a multinational branch, transforming it into the largest company in this field in Romania, since the year 2000.
As a result of his contribution to the success of the company in the region, in 2002 Cosmin was selected in a team of 15 managing directors from around the world appointed to redesign the Corporate Values of the GfK Group. The outcome of one year of team’s work is still in place today.
Cosmin left GfK Romania in 2005, passing over to the next management team 45 employees and 1,7 million Euro yearly turnover. Today, GfK Romania still holds the number one position on the Romanian market with 200 employees and 9 million Euro turnover.
In 2005 Cosmin took a sabatical period of two months, as he was chosen among 24 leaders from around the world to become a MultiNation Program Fellow of the Eisenhower Fellowship in Philadelphia, USA, under the chairmanship of former US Secretary of State Henry Kissinger.
Upon returning in Romania, Cosmin founded his own consultancy company, Brandivia, offering branding and strategic communication services. In 2009 he entered a joint venture with the Hungarian communication group Braun and Partners International, forming B&P Brandivia.
Also in 2005, Cosmin co-founded the Erudio Association, an organization that runs the Erisma – Creative Leadership, a three months development program for top managers and leaders of organizations. In this program he taught Public Speaking and Mentorship.
In 2011 together with three other partners, Cosmin started Wanted Transformation, a consultancy aimed to assist leaders engaged in transformational processes of themselves, their teams or their organizations. He sees Wanted as his main professional focus for the following years.
Since 2013, Cosmin teaches the “Leading with a Story” course at the Executive MBA Program of the Maastricht School of Management Ratiu in Bucharest.
Cosmin graduated the faculty of General Economics within the Academy of Economic Studies in Bucharest in 1994 and the ASEBUSS Program for Executive MBA conducted by the University of Washington Business School in cooperation with the Romanian-American Postgraduate School of Business, in 1999.
For many years Cosmin is advising, as a board member, leading Romanian NGOs, providing them with feedback and guidance on strategy and sustainable development. He also publishes regularly in Revista 22 and occasionally in various business magazines as well as on his blog: www.cosminalexandru.ro.
Cosmin lives in Bucharest and he mostly enjoys spending time with his wife, Liana, his two teenager boys, Andrei and Mihai, and his youngest daughter, Selona, born in January 2013. He likes swimming, taking photos and learning.
You can write an email at: cosmin.alexandru (@) wantedtransformation.ro [when copy this address please remove spaces and brackets.]